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Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible , including image file sizes, page structure and the functionality of third-party plugins.

The faster your site loads, the better. People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?

Just remember that, as with guest posting, quality and relevance are key — you should be engaging with other people in your niche, not dropping spam links on unrelated websites. Image via organictalks. Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics.

Creating Powerful Content for an Effective Website

Keep a close eye on your Analytics data , and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from. Got a Twitter account?


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Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel — use social media as it was intended and actually interact with your fans. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading and talking about , and emulate that kind of content to bring traffic to your website.

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar , click the link for some tips. Attending these events is a good idea — speaking at them is even better. A clear direction is essential if you want your design to have a purpose. That function may be to sell products, to deliver informational content, to entertain, to inform or to provide access to a service.

Whatever that function is, your design must focus on fulfilling it. Ask why you are doing the redesign: are you looking to grow the number of sign-ups, decrease the bounce rate or maybe increase user participation? Take a look at the design of the New York Times website above. Its function is to deliver informational content.

The minimalist interface serves this function beautifully by fading into the background. The visuals are very important here, and AdaptD delivers a browsing experience with beautiful imagery and strong colors. Who your audience is will play a big role in how your website should look and function. There are many demographics here that can influence your design, ones like age, gender, profession and technical competency.

A computer game website for a younger audience needs a different style than that of a serious business journal. Usability should play a bigger role for older and less technically savvy audiences. This is the unsuccessful jQuery rock-star redesign. The designer went too far in trying to create excitement and so failed to cater to the more serious, techy audience.

Since then, the rock-star graphic has been replaced with a more conservative look. The intent is to entertain and involve this young audience, and the design does it by wrapping the content in a fun, colorful interface with a lot of visual and interactive elements. A lot of designers tend to get a little too inspired by the latest trends and then implement them without thinking first about what sort of image they really should be conveying. Glossy buttons, gradients and reflective floors may work for some websites, but they may not be right for your brand.

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8 Principles of Good Website Design

Think about color. Think about the feel you want to achieve and emotions you wish to elicit. Your design should embody the personality and character of your brand. Decide what that impression should be. Carbonica is a website aimed at helping people reduce their carbon emissions. The environmentally friendly image of the website is crafted using a lot of recycled paper images and textures, as well as earthy green and brown tones.

What Makes A Website Effective For Business?

Restaurantica was a restaurant reviews website. Its design illustrates this by taking on the look and feel of an actual menu you would see in a restaurant. You can now proceed to implement it. These tips are about the structure and layout of the pages. Every page has a visual hierarchy. Visual hierarchy refers to the arrangement, size, color and contrast of visual elements. It determines their relative prominence and the order in which they are seen by the human eye.


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Web designers use visual hierarchy to guide visitors attention to important elements first. The website layout includes the position high or low on the page , sizes big or small , visuals video, images, icons and contrast color and white space. Combining aspects multiplies their effect. Everyone will see a large video, high on the page.

Few people will see low contrast text surrounded by images. The headline on the top of the homepage and every page is either descriptive or not. But a lot of marketers write something clever or vague instead. But clear is better than clever. Rather than write a fancy, but vague headline, write something descriptive. Make sure that you explain what the company does high up on the page, above the fold. Yes, there is a fold. For every visit on every screen, there is a viewable area.

Navigation

At the bottom is the famous fold. To see anything below this line, that visitor must scroll. Why and if this matters in web design is a hotly debated topic. Of course, there are thousands of screen sizes, ranging from tiny to huge. This website was viewed on different sized screens in the last month.

So some designers say the fold is no longer relevant. There is still a fold for every visit and still an average fold for all visits. So put your value proposition, that 8-word version of what you do, high on the page, above the fold. A lot of persuasion happens farther down the page. When Chartbeat analyzed 25 million visits they found that most engagement happens below the fold. One caveat about this frequently-cited study: Chartbeat is used mostly by news websites , which are very different from marketing websites. No one does much above the fold on a news website!


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  • Make sure to put calls to action farther down the page, in any place where interest is likely to be high. More pixels means more space to answer questions, address objections and add supportive evidence. You would never cut someone off during a sales meeting and stop answering their questions, would you?